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28.12.2021
AVTOVAZ AND THE LADA BRAND – RESULTS OF 2022
For AVTOVAZ and the LADA Brand, 2022 was a bright year for new products and significant events. The main one was the integration of the LADA Brand into the global plan of the Renault Group - Renaulution. As part of the plan, the LADA and Dacia brands were merged into a single business unit. The global goal of the synergy is to unlock the potential of LADA, making the Brand a full-fledged international brand that goes beyond existing markets and segments, and to strengthen production synergies between brands through the use of the highly cost-competitive and flexible CMF-B platform. LADA will strengthen its product plan with four completely new models by 2025, including an all-new generation of Niva in 2024. AVTOVAZ continues its transformation to become an efficient and competitive world-class car manufacturer within the Renault Group. New LADA models and productsIn 2022, LADA introduced 3 new models. In February, LADA Niva Travel entered the market. The model received a new exterior design, including new brighter headlights and LED lights, while maintaining its uncompromising off-road capability. In March, the model range was replenished with the new LADA Largus: a passenger station wagon, a Cross version and a van. The new Largus has acquired a recognizable family design of the front end, a new spacious interior with improved ergonomics, new options, as well as an upgraded 1.6 l 90 hp engine. LADA Largus is a unique offer on the passenger station wagon market, thanks to the availability of a 7-seater version for passenger modifications. In September 2022, AVTOVAZ announced the start of sales of the updated LADA Niva Bronto. The SUV, created on the basis of the 3-door Niva Legend, has become even more comfortable and expressive, while maintaining its unsurpassed cross-country ability. In 2022, AVTOVAZ introduced to the market a new multimedia system LADA EnjoY Pro, developed taking into account the wishes of consumers. It provides the full functionality of a modern smartphone integrated into a car, with support for Apple CarPlay, Android Auto and a full range of built-in services from Yandex.Auto. Another high-tech service was the LADA Connect telematics platform, which first appeared on LADA Granta. The system allows you to remotely control car systems using a smartphone, as well as receive information about the location of the car. Export development of LADA In March 2022, AVTOVAZ and the Allur Group of Companies from Kazakhstan signed a Cooperation Agreement. AVTOVAZ’s new partner produces a wide range of LADA in Kostanay. A month later, AVTOVAZ entered into a distribution agreement with ORION Distribution. This step ensured continuity of sales and service in Kazakhstan, the No. 1 export market for LADA. Uzbekistan has become another LADA production site in the near abroad. In September, AVTOVAZ announced the start of serial assembly of cars together with the Roodell company, which organized the production of LADA at the new ADM-Jizzakh plant. Uzbekistan is one of the key export markets for AVTOVAZ, and the LADA brand is well known in the republic. Corporate events and datesIn 2022, AVTOVAZ celebrated a number of anniversaries. In February, the Company Museum celebrated its 45th anniversary. Over the years of operation, the museum has received more than a million visitors from all over the world. Today, the museum’s exhibition includes more than 60 cars and several thousand other exhibits. July 20, 2021 marks 55 years since the signing of the government decree on the construction of an automobile plant in the city of Tolyatti. This day is considered the founding date of AVTOVAZ. Over its history, AVTOVAZ has produced more than 30 million cars of more than 50 different models. September 4 marked 35 years since the government decree was issued on the creation of an industry-specific scientific and technical center (STC) at AVTOVAZ. The complex of design services and laboratories, many of which are unique nationwide, still operates successfully today - and is the basis of AVTOVAZ’s engineering service. Social policyOne of the main corporate events was the spring conference of the company’s employees, following which a decision was made to continue the most important social project - a program to improve working conditions. Activities related to the deep repair and modernization of social infrastructure facilities were developed and structured thanks to high activity, divided into 10 main areas, which are implemented based on the total amount of funding, it amounts to 4 billion 700 million rubles. This is 50% more than was provided for the first 3-year program in 2018-2020. Throughout the year, high attention was paid to protecting the company’s staff from coronavirus infection. AVTOVAZ took all possible comprehensive measures - stimulating the vaccination process, a large-scale information campaign on wearing masks and maintaining social distance on site, etc. AVTOVAZ also equipped buses that transport employees to work and home with air recirculators. Today, the vaccination rate of the enterprise team exceeds 80%. Payments in the amount of 1,500 rubles for each stage of vaccination and revaccination have been extended. An important decision to support the team was made by the conciliation commission of AVTOVAZ JSC in June: tariff rates and salaries for workers, managers, specialists and employees were increased by 6%. We also note that at the end of 2022, AVTOVAZ became the leader in the industry competition “Leader of the Automotive Industry in the Social Partnership System.” The event is held jointly by the Trade Union of Automotive and Agricultural Machinery Workers of the Russian Federation, which includes the Primary Trade Union Organization of AVTOVAZ and the Association of Russian Automobile Manufacturers with the support of the Ministry of Industry and Trade of Russia. Recognition of experts and the public In 2021, LADA cars were awarded a number of awards, indicating the recognition of the brand's products by a community of experts and the general public. Two LADA models became winners of the prestigious Grand Prix automobile award “Behind the Wheel” - 2022. LADA Granta won in the “Sales Leader” nomination, and in the “For Loyalty to Traditions” category, LADA received a prize with the wording “For the return of the Niva brand.”LADA Vesta and LADA Largus became winners of the national award “Car of the Year in Russia 2021” in their categories: LADA Vesta was awarded as the best car in the “Small class” and LADA Largus won in the “Compact Van” category. The selection of the best cars in their classes was carried out in an online voting format, in which more than a million people from all over Russia took part. LADA Niva Legend and LADA Vesta SW Cross became winners of the “SUV of the Year” award in the categories “Compact SUV” and “Compact single-wheel drive crossover” " accordingly. Motorsport This year was marked by the 50th anniversary of factory motorsport for the LADA Sport ROSNEFT racing team. The first start behind the wheel of racing VAZ-2101 took place in 1971; Soviet crews successfully debuted at the famous Tour of Europe marathon. Nowadays, the tradition of Soviet pilots is continued by LADA Sport ROSNEFT. The team’s main successes were again noted in the Russian circuit racing series, where Kirill Ladygin confirmed his championship title in the most prestigious category “Touring”. At the end of the season, his partner Mikhail Mityaev took the bronze cup; the sum of the pilots’ points allowed LADA Sport ROSNEFT to become the strongest team in the championship. In the Touring-Lite class, debutant Ivan Chubarov, having won 5 victories behind the wheel of a LADA Granta R1 during the season, was able to win the personal championship title, and the efforts of Leonid Panfilov allowed him to take the team trophy to Togliatti. The rally team - Dmitry Voronov and Viktor Pozern - in the 2022 season was remembered for 4 victories in 4 starts at the stages of the Russian Cup. The best representative of the karting team was Grigory Primak, the country's vice-champion in the OK class. Sim racers continue to please with their results. Kirill Antonov once again became the fastest driver of the LADA Sport ROSNEFT eChampionship, which was attended by several thousand people around the world. The end of this season for the LADA Sport ROSNEFT pilots was participation in the final of the WTCR Circuit Racing World Cup, which took place at Sochi Autodrom " in the end of November.
Official Lada dealer in Moscow - Major Auto
Since 1998, the Major automobile holding has been the official dealer of the world's leading brands, including the domestic company LADA. Cooperation with this automaker is one of the key areas of our work. That is why our official LADA car dealership in Moscow is ready to offer customers a wide range of models in stock and to order, as well as a number of important advantages!
The official VAZ car showroom in Moscow is a place where every client can purchase a modern, practical and technologically advanced car on the most favorable terms. We offer our customers a wide range of financing programs so that you can choose the best car at the best price!
For motorists who want to buy a domestically produced car, we offer a wide range of choices. Family cars Granta Liftback, practical Largus Cross, maneuverable and dynamic Kalina Sport - the entire line of VAZ models is presented in our showroom. The official LADA dealer in Moscow, the Major company is ready to offer you any cars and in any configuration, as well as the following types of exclusive services:
- organizing a test drive;
- assistance from consultants when choosing a car and modifications;
- selection of equipment according to individual requirements;
- personal warranty and post-warranty service programs.
The official VAZ car dealership in Moscow is ready to provide you with the most complete information about any LADA vehicle. Our specialists will advise you on optionally available equipment and help you choose the best configuration depending on your needs and expected operating conditions.
The Major company, the official dealer of LADA, guarantees you full support at all stages of the purchase - from selection to paperwork. Thanks to this, you will be able to take advantage of comprehensive information support and advice regarding the financial, legal, insurance and technical aspects of the purchase.
The VAZ salon is pleased to offer you the services of a service center that provides a high level of service and quality repairs. Our service also sells original spare parts, equipment and accessories for all types of modifications and models of LADA.
Contacting the official LADA dealership in Moscow is a guarantee of providing customers with up-to-date information about available trim levels, current prices, promotions and special offers.
Key companies
The AVTOVAZ Group is part of the Renault-Nissan-Mitsubishi Alliance and produces full-cycle vehicles and auto components for four brands: LADA, Renault, Nissan, Datsun.
The President of AVTOVAZ is Yves Karakatzanis.
history of the company
On July 20, 1966, the USSR government issued a decree on the construction of a plant in the city of Tolyatti to produce 600 thousand passenger cars per year. This date is considered the birthday of the Volzhsky Automobile Plant.
The Volzhsky Automobile Plant was built in record time: construction began in 1967, and in 1970 the first products appeared - VAZ-2101 cars, which laid the foundation for the widely known and popular LADA brand today.
Chronology:
1966 - a government decree was adopted on the construction of an automobile plant in the city of Togliatti. V.N. was appointed general director of the passenger car plant under construction. Polyakov
1970 – production of VAZ-2101 cars began
1977 – the first LADA 4×4 car (VAZ-2121 Niva) was assembled
1984 – production of cars of the LADA Samara family began. The era of front-wheel drive models has begun in the history of LADA
1986 - the government of the USSR decided to create an industrial scientific and technical center in the AVTOVAZ association
1993 – open joint stock company AVTOVAZ was formed
1996 – serial production of LADA 110 started
2004 – production of a new family of cars began – LADA Kalina
2007 – release of a new flagship in the car line – LADA Priora
2008 – a strategic partnership agreement was signed with Renault
2011 – production of LADA Granta began
2012 – the first LADA car built on the Renault-Nissan Alliance platform was released – LADA Largus
2015 – sales of the new generation LADA car started – LADA Vesta
2016 – sales of the compact urban crossover LADA XRAY started
2017 - expansion of the Vesta family: for the first time in the history of the brand, serial production of a dual-fuel vehicle was launched - LADA Vesta CNG. Sales of new cars LADA Vesta SW and LADA Vesta SW Cross have started
2018 – sales of LADA Vesta Cross sedan, LADA XRAY Cross and the new LADA Granta family started
Company today
AVTOVAZ is a unique enterprise; it is the largest manufacturer of the Renault-Nissan-Mitsubishi Alliance in Russia. The plant in Tolyatti is one of the largest automobile plants in the world and the only one in the Alliance that produces full-cycle cars and auto components for four brands (LADA, Renault, Nissan and Datsun).
The LADA model range is represented by five families of cars.
Products
- LADA Vesta (sedan, produced since 2015, since 2022 LADA Vesta CNG (bi-fuel modification of the sedan), LADA Vesta SW, LADA Vesta SW Cross have been produced, since 2022 LADA Vesta Cross has been produced)
- LADA XRAY (compact crossover - produced since 2015, LADA XRAY Cross produced since 2018)
- LADA Largus (five- and seven-seater station wagon, van - produced since 2012, LADA Largus Cross - since 2015)
- LADA Granta (the new family will be produced from 2022 and is available in sedan, hatchback, station wagon and liftback bodies)
- LADA 4x4 (three-door station wagon in production since 1977, restyling 1993, modernization 2009, 2013, five-door station wagon in production since 1995, LADA 4x4 Urban - since 2014)
All LADA cars comply with international environmental standards Euro-5, and those exported to EU countries comply with Euro-6.
Developments and innovations
According to the medium-term development plan, by 2026 the company plans to release eight new and facelift nine LADA models.
Holding composition
The Group's production facilities are located in Togliatti - JSC AVTOVAZ and in Izhevsk - LLC LADA Izhevsk.
Website: https://lada.ru
Sometimes they come back: AvtoVAZ has again become a Russian legal entity
The day before the New Year, AvtoVAZ announced that the company had again become Russian. I mean, in terms of jurisdiction, it is no longer registered in a Dutch offshore. But the French still have a controlling stake. But everything can change; it is possible that the plant in Tolyatti will return to Russian ownership.
“In accordance with the agreements, the transition of the joint venture to Russian jurisdiction is completed. 100% of AvtoVAZ shares were transferred to a new joint company - Lada Auto Holding - with a legal address in Moscow. AvtoVAZ is a domestic brand, the plant operates in Russia, and now we are legally establishing this. French partners fully support this decision,” Rostec said in its pre-New Year message.
At the moment, 66.7% of the shares in the joint venture belong to Renault and only 32.3% to Rostec. In turn, no such Lada division no longer exists in the French concern. A year ago, on January 1, 2021, the Dacia-Lada structural unit was created, which does not have its own place for our automobile industry. There will only be one platform left - CMF-B (Logan / Sandero III) - everything else will go under the knife.